ycmc.com
My Role:
As the E-Commerce UX/CX Content Designer and Photographer for ycmc.com, my role was dedicated to elevating the online presentation of new products and refining the overall shopping experience for enhanced user engagement. My responsibilities involved creating captivating visuals and streamlining the shopping experience on our Shopify e-commerce platform, facilitating easy product discovery and purchase.
Results:
The impact of my work was evident in the significant uptick in sales and customer engagement on ycmc.com. The improved visual appeal and user-friendly design led to rapid sales of new releases, reinforcing YCMC's status as a premier destination for the latest in sneakers and apparel. With over 40+ retail stores in the Baltimore–Washington metropolitan area and a rich 70-year history, YCMC's online presence, as seen on ycyc.com, has flourished, drawing millions in traffic and sales, partly due to the enhanced e-commerce experience I helped to cultivate.
Press
YCMC's success and innovative approach have garnered attention in reputable publications such as Sneaker News and HypeBeast, further solidifying our influence in the sneaker and apparel industry.
