swimweekonline.com
My Role:
As the lead designer for DCSW's e-commerce and m-commerce platform, I was charged with reimagining the digital shopping experience for swimwear and resort wear. My responsibility was to conceptualize a design that would not only appeal to a diverse audience but also create an engaging and user-friendly online space. I focused on crafting a vibrant and visually appealing platform that brought together emerging and established designers cohesively and elegantly, prioritizing both aesthetic charm and practical usability.
Results:
Although the design did not progress to the development stage, it successfully captured the envisioned future of DCSW's digital presence. The concept I created aligned perfectly with the team's vision, setting a clear and ambitious direction for the platform's future development.
