Objective:

Marriott International sought to refresh the Marriott Bonvoy loyalty program interface to better reflect its brand and provide seamless travel experiences. The objective was to enhance user engagement, sign-ups, and accessibility.

Approach & Outcome:

• Accessibility Enhancements: Conducted a comprehensive audit to ensure WCAG compliance, addressing elements like hover states and animations.

• Progressive Disclosure & Gamification: Implemented layered information architecture for easier navigation and introduced gamification strategies to incentivize user engagement.

The redesigned interface led to increased engagement, sign-ups, and improved accessibility, aligning with Marriott's commitment to exceptional travel experiences